Privacy Policy

1. Introduction

TagsTrader ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website TagsTrader.com (the "Platform"), including all related applications, services, and tools.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Platform. By accessing and using TagsTrader, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

2. Information We Collect

We collect information in the following ways:

2.1 Information You Provide Directly

• Account Registration: Name, email address, phone number, password, location, and profile information
• Listing Information: Details about vanity plates you list, including photos, descriptions, pricing, and condition
• Transaction Data: Information about offers, negotiations, and completed sales
• Communication: Messages, inquiries, and support requests you send through the Platform
• Payment Information: Billing address, payment method details (processed securely by third-party providers)
• Verification Documents: DMV records, registration documents, and identity verification materials

2.2 Information Collected Automatically

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on Platform, search queries, clicks, and interactions
• Cookies and Tracking: We use cookies, web beacons, and similar technologies to track your activity and preferences
• Location Data: Approximate location based on IP address (not precise GPS unless you provide permission)
• Analytics: Information about how you use the Platform to improve our services

2.3 Information from Third Parties

• DMV Records: We may verify ownership by accessing public DMV databases
• Payment Processors: Transaction and verification information from payment partners
• Social Media: If you link your social media account, we receive profile information
• Third-Party Services: Data from analytics, fraud detection, and marketing partners

3. How We Use Your Information

We use the information we collect for the following purposes:

• Platform Operation: Creating and maintaining your account, processing transactions, and providing services
• Communication: Sending transactional emails, notifications, and customer support responses
• Verification: Verifying identity, preventing fraud, and ensuring compliance with laws
• Personalization: Tailoring content, search results, and recommendations based on your preferences
• Analytics: Understanding how users interact with the Platform to improve features and user experience
• Marketing: Sending promotional emails and notifications (with your consent)
• Legal Compliance: Fulfilling legal obligations, responding to lawful requests, and protecting rights
• Safety: Detecting, preventing, and addressing fraud, security issues, and abuse

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 Between Users

When you make an offer or engage in negotiations, limited information (name, email, phone) is shared with the other party only after an offer is accepted, allowing you to complete the transaction privately.

4.2 Service Providers

We share information with third-party service providers who assist us with payment processing, email delivery, analytics, fraud detection, and customer support. These providers are contractually obligated to protect your data.

4.3 Legal Requirements

We may disclose information if required by law, court order, government request, or to protect our legal rights, privacy, safety, or property.

4.4 Business Transfers

If TagsTrader is acquired, merged, or sold, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4.5 Aggregated Data

We may share aggregated, anonymized data (such as market trends or usage statistics) with partners and the public without identifying you.

5. Data Security

We implement industry-standard security measures to protect your information, including SSL encryption, firewalls, and secure authentication. However, no method of transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

6. Your Privacy Rights

Depending on your location, you may have the following rights:

6.1 Access and Portability

You have the right to access your personal information and request a copy in a portable format.

6.2 Correction and Deletion

You can request correction of inaccurate information or deletion of your data, subject to legal retention requirements.

6.3 Opt-Out of Marketing

You can opt out of promotional emails by clicking the "unsubscribe" link in any marketing email or adjusting your notification preferences.

6.4 Cookie Management

You can control cookies through your browser settings. Note that disabling cookies may affect Platform functionality.

6.5 GDPR Rights (EU Residents)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR), including the right to withdraw consent and lodge complaints with your data protection authority.

6.6 CCPA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt-out of the sale of personal information.

7. Transfer-Related Data Handling

TagsTrader collects and processes certain information related to license plate transfers for coordination and record-keeping purposes only. This includes transfer checklists, seller notes, buyer contact information, and transfer status updates. Important: TagsTrader is not involved in the legal transfer process and does not share transfer-related data with state DMV agencies or regulatory bodies unless required by law.

Transfer-related data is retained for the duration of the transaction and for a reasonable period thereafter to resolve disputes or comply with legal obligations. You can request deletion of transfer-related data at any time, subject to legal retention requirements for transaction records.

We do not use transfer coordination data for marketing purposes or share it with third parties except as required by law or to comply with regulatory requests from state authorities.

8. Data Retention

We retain your information for as long as necessary to provide services, comply with legal obligations, and resolve disputes. You can request deletion of your account and associated data at any time, subject to legal retention requirements. Some information may be retained in anonymized form for analytics and improvement purposes.

9. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to:

• Remember your preferences and login information
• Track usage patterns and improve the Platform
• Deliver personalized content and advertisements
• Detect and prevent fraud
• Analyze traffic and user behavior

You can control cookies through your browser settings or opt-out of third-party tracking through industry opt-out mechanisms.

10. Third-Party Links

The Platform may contain links to third-party websites and services. We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing personal information.

11. Children's Privacy

The Platform is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If we become aware that a child has provided information, we will delete it promptly. Parents or guardians who believe their child has provided information should contact us immediately.

11. International Data Transfers

Your information may be transferred to, stored in, and processed in countries other than your country of residence. These countries may have data protection laws that differ from your home country. By using the Platform, you consent to such transfers. We implement appropriate safeguards such as Standard Contractual Clauses to protect your information.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on the Platform and updating the "Last Updated" date. Your continued use of the Platform following such notification constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our privacy practices, please contact us:

14. Your Acknowledgment

By using TagsTrader, you acknowledge that you have read this Privacy Policy and understand our privacy practices. If you do not agree with our policies, please do not use the Platform.